DIGITAL (Internet) MARKETING
Local SEO & Digital Marketing
are the "keys" to the success of your business on the Internet today
Websites, Content Marketing, Keyword Search Terms, Blogs/ Posts, Social Media, Online Business Directories, Emails, Mobile Devices, Internet Marketing and SEO.
An effective "Digital Marketing Plan" should include the following:
(and should be done after you've set up and claimed your listing on Google My Business, Search & Maps-
because that builds your foundation for any further marketing efforts and strategies).
* WEBSITE
This will serve as the hub for your business online and will showcase your products & services 24/7.
Websites are a cost-effective way to market your business compared to traditional advertising, (where you place your ad in the Yellow Pages directory, a billboard, or newspaper- then hope people see it- with a website, and using local SEO, we can lead your ideal customers directly to your site, and customize everything to deliver the results you expect)
* A BLOG
Add your Blog to your Website to boost traffic and build credibility.
* GMB PROFILE, MAPS & SEARCH
Create and set your GMB Profile, Maps & Search
(this literally puts your business on the map)
Having your GMB profile ensures that your business appears in local searches and on Google Maps, making it easier for customers to find you.
You can engage with your new customers answering any questions they may ask, and you can ask them for reviews right from your profile.
A well-maintained GMB profile boosts your search engine rankings, and having your website mobile-optimized, Google will give your website preference when people are searching for your services, which helps your business appear on the 1st page of Google searches.
* CONTENT CALENDAR
Create a "Content Calendar" that outlines-
"what" content you will create- "when" to post it (to ensure it reaches your potential customers) and "where" you should distribute it.
(which is when they're on their social media channels the most and where you'll get the most engagement from them - and again is determined by performing research using such things as Google Analytics).
* SOCIAL MEDIA
Ensuring that visitors can easily share your website is crucial for attracting potential customers. Integrating social media buttons on your site and verifying their functionality enables seamless navigation to your other profiles and channels. It's also an opportunity to engage with your customers, infusing your posts with your personality and highlighting what matters to you and your community.
* REVIEW & ANALYSIS
It enables you to collect information about your visitors, like their interactions with your site, allowing you to make necessary adjustments to target your desired audience and enhance your site's performance.
* CONTENT/ ONLINE MARKETING
This is part of your "Digital Marketing Strategy" which includes those "keywords" and "search term phrases", (which we get by researching your competition, target audience, and potential customers) to determine what they type in and search for (for your particular industry) most frequently, and the questions being asked most often.
Also, by determining when and where your "target" customers spend most of their time on social media, you'll have a better idea of "when" to post and "what" content you should create to distribute relevant and valuable content that attracts those "target" customers and keeps them coming back.
* SEO (search engine optimization)
If you're new to this, it might be beneficial to start with the basics of SEO for small businesses. This foundational knowledge will highlight the significance of SEO in all your marketing endeavors.
Get to know your "target" audience as well as your competitors.
Use Google and other search engines to see where you rank.
Select the most relevant "keywords" and "search term phrases" for your Website, Blog posts, and all of the content you create.
Use Google Analytics and other SEO tools to watch how your content performs so you can improve it over time.
* BUSINESS DIRECTORY LISTINGS
Listing your business in the top online directories will expand your reach and increase your business's visibility, making it easier for customers to find you.
Listings also improve your search engine rankings and will drive more traffic to your website.
We place a link to your website that will be displayed on the directory listings and profiles we create and set up for your business, sending people directly to your new website, where they'll find the information they're looking for about your business.
* MOBILE OPTIMIZATION
We ensure that your website looks fantastic, works properly, and functions the same on all digital devices (aka tablets & smartphones).
Search engines (like Google & Bing) favor mobile-friendly sites, so having your website optimized for mobile users brings your business to the top of the search results for your services.
This also improves your SEO and leads to a higher conversion rate as users find it easier to navigate and make purchases.
SUCCESS
These are all vital to your business success on the Internet today, because this is where people - (your "potential customers") spend the majority of their time.
You've probably already learned that you can't always be hands-on in every aspect of your business and that there are some areas you may want to get assistance with.
(If you were told that you needed surgery. You wouldn't go home and attempt to perform the surgery yourself, would you? You'd ask for more information, you'd want the process explained to you, including what to expect, etc., then, you'd have a doctor, who's very experienced in this field, perform the surgery, right)?
Digital Marketing and SEO may be one of these areas for you. If so, give us a call. We can either guide you through the processes or get it done for you- to ensure you get the desired results.